| For Immediate Release |
|
PEAK Launches Motor Oil Brand with IndyCar Series, Indianapolis 500
Partnerships
LAS VEGAS, Wednesday, Oct. 31, 2007 – Powerhouse automotive brand
PEAK is expanding beyond antifreeze into a new line of premium
quality motor oils, and will feature the IndyCar Series,
Indianapolis 500 and Danica Patrick in rolling out its latest
products as part of a multi-year official partner agreement signed
with the IndyCar Series. |
 |
Representatives from Old World Industries' PEAK brand, the IndyCar
Series, and the Indianapolis Motor Speedway today announced PEAK
Performance Motor Oil as the Official Motor Oil of the IndyCar
Series and the Indianapolis 500 Mile Race. The partnership will be
in place for the 16-race 2008 IndyCar Series schedule, which
includes the 92nd Indianapolis 500 on May 25, 2008.
Danica Patrick joined representatives from PEAK, the IndyCar Series,
and the Indianapolis Motor Speedway at the Automotive Aftermarket
Products Expo (AAPEX) in Las Vegas today to officially announce the
partnership.
PEAK Motor Oil will be available at more than 4,000 AutoZone
locations across the country, beginning in December, with a broad
expansion to other retail outlets expected next year.
All PEAK Motor Oil bottles will feature the IndyCar Series and
Indianapolis 500 logos as part of the partnership. PEAK will work
with Danica Patrick to launch a national TV, print, and radio
advertising campaign for their new motor oil. PEAK plans to further
promote its motor oil with events at all domestic IndyCar races next
year, as well as various in-store promotions wherever PEAK is sold.
“The IndyCar Series is extremely excited to be partnering with PEAK
Performance Motor Oil,” said Terry Angstadt, President of the Indy
Racing League's Commercial Division. “With this announcement, PEAK
is expanding its involvement in the IndyCar Series to include
league, driver and event partnerships and we look forward to working
with them to build our respective brands.
“We have a plate full of attributes that include speed, diversity,
technology and innovation that were looked upon favorably by PEAK
and continues to gain momentum in the marketplace.”
PEAK Performance Motor Oil will join other PEAK products as an
industry leader in quality and affordability. PEAK Antifreeze has
been the primary sponsor of the Indy 300 at Chicagoland Speedway
since 2006.
“We are extremely excited to partner with two great organizations,
first becoming the Official Motor Oil of the IndyCar Series and the
Indianapolis 500, as well as AutoZone as one of the first retailers
to distribute our new PEAK Performance Motor Oil,” said Jerry
Riccioni, Vice President of Automotive Sales for Old World
Industries, maker of PEAK products. “These partnerships exemplify
the caliber of the PEAK brand and the quality partners that we
continue to work with to bring our PEAK Performance products to the
consumer.
“The IndyCar Series and the Indianapolis Motor Speedway are great
organizations to partner with as they have a strong presence in the
marketplace which enables us to continue to build our PEAK brand. We
are also excited to have IndyCar Series driver Danica Patrick
enhance her role with us as our official spokesperson for our motor
oil. She has been such a great asset to us as the spokesperson for
PEAK Antifreeze and now with the addition of motor oil we expect
even bigger and better things moving forward.”
As an industry leader in both the antifreeze and washer fluid
categories, Old World recognized that lubricant buyers, installers,
and their customers alike would welcome a motor oil which – while
attractively priced – will deliver the trusted quality and
performance that is synonymous with the PEAK brand name.
Last month, PEAK Antifreeze, the IndyCar Series and the Indianapolis
Motor Speedway teamed up with Patrick to offer racing enthusiasts a
chance to win an unprecedented IndyCar Series Driving Experience.
Fifteen lucky racing fans will enjoy a VIP experience during Pole
Qualifying Weekend at the 2008 Indianapolis 500. Each winner will
learn first-hand racing tips from Patrick before driving an IndyCar
Series car around the famed 2.5-mile oval. For more information,
visit www.peakantifreeze.com.
Old World Industries Inc. is a Northbrook, Illinois-based company
that enjoys a presence in various consumer product markets, energy
exploration, and chemical manufacturing in more than 50 countries
worldwide. Old World's other brands include a full line of PEAK
Antifreeze & Coolant; SIERRA, the “greener” antifreeze; Mr. Clean
Windshield Wash and Wiper Blades; Fleet Charge Fully Formulated
Coolant; Final Charge Heavy Duty Global Extended Life
Antifreeze/Coolant; HERCULINER Truck Bed Liner Kits; and SplitFire
Spark Plugs.
The IndyCar Series is the premier open-wheel series in the United
States, competing on a challenging combination of superspeedways,
short ovals, scenic road courses and temporary street circuits. In
2008, the IndyCar Series will conduct 15 events in the US and one in
Japan, all available worldwide through a comprehensive, long-term
agreement with ABC Sports/ESPN. A leader in motorsports technology,
the IndyCar Series is the first racing series to power its Honda
engines on 100 percent fuel-grade ethanol, a renewable and
environmentally-friendly fuel. The IndyCar Series continues to the
be the fastest and most competitive racing series, attracting a
diverse lineup of drivers including Danica Patrick, Marco Andretti,
Scott Dixon, and Helio Castroneves. For more information on the
IndyCar Series, please visit
www.indycar.com.
|
